Business As Usual [PA]

Performer: EPMD
Artist: LL Cool J
Engineer: Marotta; Ivan "Doc" Rodriguez
Producer: Erick Sermon; George Spivey; Parrish Smith
Distributor: Fontana Distribution

Notes: EPMD: Erick Sermon, Parrish "PMD" Smith (vocals). Additional personnel includes: LL Cool J (vocals). Recording information: North Shore Works, Long Island City, NY; Power Play Studios, Long Island City, NY; The Hit Factory, New York, NY. The third album from EPMD, BUSINESS AS USUAL, is the duo's most aptly titled album ever. In 1991, when the album was originally released, EPMD was making a solid claim at becoming one of hip-hop's greatest acts. After two straight gold albums and an ever-growing fan base, BUSINESS AS USUAL could not have been released with better timing. Hard-core tracks such as "I'm Mad," "Gold Digger," and "Manslaughter" firmly entrenched EPMD at the top of the hip-hop food chain. By this time, EPMD had won over its fans by delivering over and over again the typical trunk-funk tracks that they had come to expect. Vocally, the green-eyed bandit and PMD are both on point as usual. The killer cut "Rampage" has a guest appearance from LL Cool J. BUSINESS AS USUAL is just that.

Entertainment Weekly (1/18/91) - "...EPMD raps tough." - Rating: A Q (3/91) - 4 Stars - Excellent - "...EPMD's essential appeal is that they remain two funky, unregenerate, materialistic and occasionally misogynistic young black men from Long Island." NME (Magazine) (2/17/96, p.48) - 7 (out of 10) - "...dependable, competent product from people more creative than they were [usually] willing to demonstrate..."

Long Island-born rappers Erick Sermon and Parrish Smith formed the underground hip-hop duo EPMD in the late 1980s. Creating a sound and stance so self-assured as to seem effortless, they were among very few rap artists with the talent to pull it off without sounding lazy. EPMD did much to revitalize a flagging rap scene with UNFINISHED BUSINESS, an early outburst of controlled creative energy that sampled rock sources as well as underground dance music, working up a healthy, funk-fueled groove.

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