Supply & Demand [PA]

Performer: Playaz Circle
Producer: B-Crucial; Tony Dinero; Wonder Arillo; J-Rock; Big D; Midnight Black; Drumma Boy; Buck Wild; Streetrunner; Mr. Porter; M-16; Knoxville
Distributor: Universal Distribution

Notes: Playaz Circle: Dolla, Tity Boi (rap vocals). Additional personnel: Shawnna (vocals); Lil Wayne, Ludacris (rap vocals). The College Park, Georgia, duo known as Playaz Circle (made up of Dolla Boy and Tity Boi) had been waiting in the wings for their shot at major-label success for some time before Ludacris's own Disturbing Tha Peace label stepped in to lend a hand. On SUPPLY & DEMAND, Playaz Circle lives up to the pre-release hype of lead single "Duffle Bag Boy," as they spit gritty gangsta rhyme schemes over almost cinematic beatscapes. SUPPLY & DEMAND features tight guest spots from Lil Wayne, Ludacris, Shawnna, and Phonte of Little Brother. There are two major events that kept the College Park, GA duo Playaz Circle out of the studio for ten years: Dolla Boy landed himself in jail while Tity Boi was wounded in a shooting. All the while, their good friend and advocate Ludacris waited, promising them a place in his Disturbing tha Peace family plus an album release whenever they were ready. After their personal drama settled, guest shots on DTP releases brought some attention, but it was with their own infectious and hard single "Duffle Bag Boy" -- with special guest superstar Lil Wayne -- that they staked their claim and got the Dirty South faithful talking. No big surprise their debut doesn't top or equal the single, but it is surprising that there's little payoff for the duo's ten years of struggle (where're the insightful lyrics?) and partnership (where's the chemistry?). Still, "Duffle Bag Boy" is brilliant, and both "Gucci Bag" and "Betta Knock," with Ludacris, are worth repeat plays. Then there's the daring "Dear Mr. L.A. Reid," which talks to the big label boss from way down on the roster, plus "Paper Chaser" with Little Brother's Phonte bringing the grown man business. Drumma Boy and his ilk provide the exciting Dirty South production, no skits or interludes keep the track list tight, but Playaz Circle themselves lean back their whole album, low-riding as if their legend were enough. While Supply & Demand gets a passing grade thanks to its highlights, a little more heart and hunger would have made it a lot more memorable. ~ David Jeffries

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