Scream Aim Fire [Digipak]

Performer: Bullet for My Valentine
Engineer: Matt Hyde; Jeff Rose; Ginge Ford
Producer: Colin Richardson
Distributor: RED Distribution

Notes: Bullet for My Valentine: Matthew Tuck (vocals, guitar); Jay James (vocals, bass guitar); Padge (guitar); Moose Thomas (drums). Welsh traditionalists Bullet For My Valentine clearly get off on the classics. While they're sometimes lumped in with metalcore acts, they're much closer to old-school American thrashers from the '80s such as Metallica and Megadeth, and harsher '90s acts in the vein of Pantera. SCREAM AIM FIRE represents a significant forward for the band, with twisting dual leads charging ahead of the galloping rhythms and dynamic song structures. It's not all head-forward aggression, however, as "Hearts Burst Into Fire" flirts with emo and "Say Goodnight" glosses the classic power ballad with a fresh coat of paint. Despite that, the lasting impression they leave is the acrid scent of scorched eardrums courtesy of adrenalized tracks like the warp-speed "Last to Know" and "Ashes of the Innocent." With metal splintering into so many camps, it's good to hear an act just interested in playing it the way they remember it, only faster and harder. Bullet for My Valentine hits the ground running and maintains a blistering pace throughout most of Scream Aim Fire, not even slowing down for "Hearts Burst Into Fire," the first of two love songs featured on the album. It's definitely harder and more aggressive than the band's debut album, The Poison, which had a sound evenly divided between emo and metal. For Scream Aim Fire, Bullet for My Valentine leans more toward the latter and sounds increasingly self-assured and solid for it. That's not to say that the group has switched genres or completely changed their approach -- Scream Aim Fire isn't an album from a band in transition, but a band in the process of evolving. Having found a formula that works, Bullet for My Valentine expands it and incorporates different influences. (The guitar solos in "Waking the Demon" are comparable to those on Avenged Sevenfold's City of Evil, while Matt Tuck's vocals on "Deliver Us from Evil" bear enough resemblance to Gerard Way that they induce a double take.) But thanks to Scream Aim Fire's pacing, it can be difficult to appreciate the band's growth. The songs breeze by at the beginning, slow down for two or three tracks in the middle, then pick up abruptly toward the end. A more even distribution between fast and slow songs would have done the album a world of good. Fortunately, Bullet for My Valentine ends the album effort with "Forever and Always," an arena-ready power ballad whose unwavering midtempo beat is steadying after the frenetic songs that precede it. Its concert-closer feel isn't coincidence -- not only does the song bring Scream Aim Fire to a satisfying conclusion; it also begs for an encore. ~ Katherine Fulton

Kerrang (Magazine) (p.46) - "[A] tight and confident set and the mix of aggression and brightly polished accessibility on SCREAM AIM FIRE can only propel Bullet to even greater heights..." Q (Magazine) (p.92) - 3 stars out of 5 -- "[With] bellowed vocals, duelling guitars and wholly unironic song titles..." Mojo (Publisher) (p.112) - 3 stars out of 5 -- "Their dedication to heads-down riffage is impeccably delivered..." Record Collector (magazine) (p.87) - 3 stars out of 5 -- "The vocals are heavily indebted to Metallica's James Hetfield, the shredding comes from the Iron Maiden school, the riff-drum interface is pure Pantera..."

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