Freedom

Performer: Akon
Artist: Colby O'Donis; Kardinal Offishall; Sweet Rush; Lil Wayne; Young Jeezy; T-Pain; Ray Lavender; Wyclef Jean
Distributor: Universal Distribution

Notes: The Senegal-born vocalist (and reigning king of cameo appearances) takes a sensitive turn on his third LP, FREEDOM. From the outset, Akon seems to have spurned his earlier hip-hop tendencies in favor of an electric Euro-pop production. The bouncy, synth-driven opening cut, "Right Now (Na Na Na)," produced by Giorgio Tuinfort, seems aimed at European dance floors while the soft techno beat of "Beautiful" sounds like an interpolation of Alice Deejay's hit "Better Off Alone." Similarly, the oversexed subject matter of past hits like "Smack That" and "I Wanna Love You" takes a back seat to apologetic lost-love yearning and reverent pleas for reconciliation on tracks like "Keep You Much Longer," in which Akon declares "Wish I could stop by and maybe say hi/Wish I could stop by and lay by your side." Still, there's room for pseudo-gangster posturing and good-life boasting as Akon croons "Gorillas want war but they ain't got money" beside Young Jeezy and Lil Wayne on "I'm so Paid." Akon spun off two number one pop hits and one number two from Konvicted, so he couldn't be blamed for working the same tricks on his third album, yet Freedom is a major change of pace -- the kind of drastic switch-up that normally happens after reaching a creative and commercial dead-end. Hip-hop and R&B are all but scrapped entirely. The set instead is rooted in the gleaming synthesizers and spring-loaded dance beats of Euro-pop. (That slamming jail-cell door trademark, deployed as much as ever, doesn't quite have the same alarming effect.) Akon sounds more comfortable than expected, and he reduces the lechery in favor of longing ("I wanna make up right now") and awe ("When I see you, I run out of words to say"). At times, the tensionless backdrops don't inspire Akon to do much with his pen; the chorus of "Beautiful" is basically "You're so beautiful, so damn beautiful," while falling for a stripper in "Against the Grain" is conveyed with "The way she drop down won't allow me to close my drawers." Even so, there's much more charm here than expected. ~ Andy Kellman

Billboard (p.41) - "[W]hile 'Troublemaker' and 'Holla Holla' each sound a lot like prior Akon songs, ultimately they're highlights for that very reason."

Senegal-via-New Jersey rapper/vocalist/producer Akon stormed the hip-hop/R&B world in 2004 with a string of hits that showcased the performer's fresh amalgam of reggae, rap, and contemporary urban styles. A somewhat checkered past and a series of collaborations with the likes of Styles P, Snoop Dogg, and Eminem lent Akon a healthy dose of street cred, while his innate musical ability (he's the son of jazz percussionist Mor Thiam), strong business sense, and ear for a hook made him an instant hitmaker. Akon released his sophomore album, KONVICTED, in 2006.

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