The E.N.D. (Energy Never Dies)

Performer: The Black Eyed Peas
Engineer: Will.I.Am; Padraic Kerin; Will.I.Am...
Producer: David Guetta; Jean Baptiste; Printz Board; Will.I.Am; Will.I.Am...
Distributor: Universal Distribution

Notes: Personnel: Hal Ritson (vocals, guitar, keyboards); George Pajon (guitar); will.i.am (piano, synthesizer, drum programming); Printz Board (keyboards, synthesizer, bass synthesizer, drum programming); Adam Walder (keyboards). Audio Mixers: Joe Peluso; Dylan Dresdow. Audio Remasterers: Chris Bellman; Brian "BC" Catena. Arranger: will.i.am. Black Eyed Peas, the hip-hop crossover juggernaut that propelled singer Fergie and producer Will.I.Am to superstardom, have, since 2003's ELEPHUNK, been audaciously plugging away at their bombastic but lighthearted style of rap-cum-dance pop--an effort that has translated to a run of successful chart-topping singles including "My Humps," "Pump It," and "Don't Phunk with My Heart." Eager to follow up on the platinum-selling success of 2005's MONKEY BUSINESS, Black Eyed Peas have returned with THE E.N.D. (an acronym for "Energy Never Dies"), their third studio effort. Combining Will.I.Am's thumping 808 kick drum-infused beats with production assistance from a host of collaborators (including vocoder-loving Torontoians MSTRKRFT and French house veteran David Guetta), BEP's infectious party-time rhymes are an easy match for the album's Ed Banger-style of electro rapping and Auto Tune jamming, especially on lead-off single and sure-fire 2009 summer anthem "Boom Boom Pow."

Rolling Stone (p.72) - 3.5 stars out of 5 -- "'Rock That Body' tosses up everything from huge kick drums to synth figures that sound like crow caws to a famous Rob Base sample..." Entertainment Weekly (p.60) - "[W]hen the group's glitchy future-funk beats sync up with Fergie's unabashedly feminine melodies, as on the sweetly insidious 'Meet Me Halfway,' they find pure Top 40 nirvana..." -- Grade: B Billboard (p.36) - "15 high-powered rave-rap jams that rarely lack for melodic hooks or rhythmic thrust."

The Los Angeles-based hip-hop group Black Eyed Peas has made a name for itself by taking an eclectic and organic approach to rap, R&B, and funk. Led by vocalist/multi-instrumentalist Will.I.Am., the band also includes two other MCs, Apl.de.Ap. and Taboo, along with vocalist Fergie, and a live backing band. Building a steady buzz with its first two releases, Black Eyed Peas garnered mainstream attention with the 2003 album, ELEPHUNK, which launched Fergie's solo career and helped make Will.I.Am one of the most in-demand producers in hip-hop, pop, and R&B for several years to come.

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