New Jack City II [PA]

Performer: Bow Wow (Rap)
Artist: Ron Browz; Nelly; T.I.; Johnta Austin; Dondria; T-Pain; Trey Songz; Swizz Beatz
Distributor: Sony Music Distribution (

Notes: For his sixth solo LP, NEW JACK CITY II, commercial rap's boy wonder takes on more mature themes, earning a parental advisory warning for the first time in his career. Working with a stable of industry heavyweight producers (including J.R. Rotem, Swizz Beatz, Bryan-Michael Cox, DJ Toomp, Drumma Boy, Ron Browz, and longtime mentor Jermaine Dupri), Bow Wow takes on a variety of radio-friendly hip-hop styles ranging from Dirty South crunk and ATL trap-rap to Bay Area hyphy and R&B-fueled club bangers. NEW JACK CITY II features appearances from big-name artists such as T.I., Johnta Austin, T-Pain, Trey Songz, and Nelly. Not that Bow Wow wasn't gradually working his way toward it, but on New Jack City II, the MC, now 22 years old, makes like a younger and slightly cleaner T.I. However, Bow Wow doesn't merely project the kind of smooth toughness/tough smoothness exuded by his obvious inspiration. There are moments where the album sounds exactly like an attempted cloning, as heard in the kicked-back yet insolent flow throughout the opening "Get That Paper," and it even appears that way, as seen in the video for "You Can Get It All," from the mannerisms to choice of eyewear. Though Bow Wow drops a litany of curses from track to track and has transitioned from "Hey Little Momma" to "Pole in My Basement," New Jack City II is nonetheless within the domain of pop-rap, laced with candy-coated hooks and beats that are easy on the ears. Jermaine Dupri's long-running tradition of supplying Bow Wow with productions built on very easily identifiable sources continues (Rick James' "Big Time," TLC's "Baby-Baby-Baby," Nancy Sinatra's "These Boots Are Made for Walking," Slick Rick's "La Di Da Di," Bobby Brown's "Roni"), and Swizz Beatz, oddly credited as "Swizz Beatsz," provides a typically noisy and purposefully obnoxious production for the closer, one of Bow Wow's toughest tracks yet. Some of these developments come off a little forced, but Bow Wow knew he had to abandon the PG material or risk irrelevance. It should pay off, yet it has no apparent effect on his output's quality level. ~ Andy Kellman

XXL (Magazine Publisher) (p.103) - "Serving as chief producer, Jermaine Dupri shapes his primary protege's latest offering with that distinct So So Def sound....Nine years into his career, Bow Wow knows a thing or two about making radio hits..."

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