New Jack City II [PA]

Performer: Bow Wow
Artist: Ron Browz; Nelly; T.I.; Johnta Austin; Dondria; T-Pain; Trey Songz; Swizz Beatz
Distributor: Sony Music Entertainment

Notes: For his sixth solo LP, NEW JACK CITY II, commercial rap's boy wonder takes on more mature themes, earning a parental advisory warning for the first time in his career. Working with a stable of industry heavyweight producers (including J.R. Rotem, Swizz Beatz, Bryan-Michael Cox, DJ Toomp, Drumma Boy, Ron Browz, and longtime mentor Jermaine Dupri), Bow Wow takes on a variety of radio-friendly hip-hop styles ranging from Dirty South crunk and ATL trap-rap to Bay Area hyphy and R&B-fueled club bangers. NEW JACK CITY II features appearances from big-name artists such as T.I., Johnta Austin, T-Pain, Trey Songz, and Nelly.

XXL (Magazine Publisher) (p.103) - "Serving as chief producer, Jermaine Dupri shapes his primary protege's latest offering with that distinct So So Def sound....Nine years into his career, Bow Wow knows a thing or two about making radio hits..."

Upon making his debut in 2000, Lil Bow Wow appeared as an unexpectedly popular adolescent rapper. Upon closer inspection, though, the young hip-hop upstart turned out to be produced and mentored by Jermaine Dupri, and the aforementioned debut BEWARE OF DOG featured a guest appearance by Snoop Dogg himself, after whom the younger canine is partially modeled. Parents of young hip-hop fans everywhere were relieved to find that Bow Wow entirely avoided both expletives and objectionable topics in his lyrics, instead favoring more of a good-time ethic descended straight from the tradition of the Jackson 5. Bow Wow's popularity extended to film and TV, as he appeared in ALL ABOUT THE BENJAMINS and on the MOESHA series.

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