Deeper Than Rap [PA]

Performer: Rick Ross (Rap)
Distributor: Universal Distribution

Notes: On his third studio LP, Mafioso rapper Rick Ross takes a page from the Notorious B.I.G., celebrating the spoils of his gangsta lifestyle over 14 considerably smoother tracks. Reeling from the allegations of his past as a corrections officer, Ross does his best to assert street credibility, throwing shots at 50 Cent on the album opener, "Mafia Music." From there, the Miami representative calls on a lengthy group of big-name guest artists (Lil Wayne, Kanye West, T-Pain, John Legend, The-Dream, among others) to collaborate on a slew of R&B-flavored cuts. Like Biggie at his best, Ross is able to maintain a mood of gangsta menace over the smoothest, radio-friendly beatscapes (courtesy of dirty south production heavyweights like the Runners, J.U.S.T.I.C.E. League, the Inkredibles, DJ Toomp, and Drumma Boy) while largely toning down the verbal violence in favor of lavish-life boasting.

Billboard (p.63) - "For the first time, Ross has a sound as rich and lustful as his expertly furnished persona."

Named after one of America's most notorious cocaine dealers, Miami-based MC Rick Ross unsurprisingly spits rhymes steeped in the graphic details of the drug trade. His debut album, PORT OF MIAMI, debuted at number one on the Billboard 200 and featured the explosive single "Hustlin'." The album quickly established Ross as a major player in hip-hop, and though he deals with some less-than-radio-friendly subject matter, he has collaborated with the biggest names in hip-hop and R&B (including Jay-Z and R. Kelly, among others) and helped forge a distribution deal with Def Jam for the local Miami label Slip-N-Slide.

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