Da End [PA]

Performer: Three 6 Mafia
Artist: Project Pat; Killa Klan Kaze; Koopsta Knicca
Engineer: Niko Lyras
Producer: DJ Paul; Juicy J
Distributor: Select-O-Hits

Notes: Three 6 Mafia: Gangsta Boo, Juicy J, Crunchy Black, D.J. Paul, Koopsta Knicca, Lord Infamous. Additional personnel: K-Rock, M-Chils, Gangsta Blac, Prophet Posse, Project Pat, Killa Klan Kaze. Personnel: DJ Paul (vocals, keyboards, scratches); Juicy J (vocals, scratches). Audio Mixer: Niko Lyras. Recording information: Ardent Studio; Cotton Row; Deep Digital Studio; Prophet Studios. Unknown Contributor Roles: Crunchy Black; Gangsta Boo; Koopsta Knicca; Lord Infamous. Da End furthers the horrorcore style that Three 6 Mafia had unveiled on their cult favorite Mystic Stylez debut, except here the overall tone is one of outright violence rather than eerie ominousness. Moreover, the sound quality here is much improved, as producers Juicy J and DJ Paul lay down the sort of hard-hitting, bottom-heavy beats that would define not only the remainder of their career but that of the entire Dirty South movement that would soon blossom. Much like the very similar Chapter 2 album that would follow within a year's time, the balance here between the underground essence of Mystic Stylez, typified by the horrorcore lyrics and haunting ambience, and the accessibility of latter-day Three 6 Mafia, typified by the markedly improved sound quality and more developed song structures, makes Da End an excellent starting point for the uninitiated. Discriminating consumers, however, should note that several of the better songs here would be reprised on the more widely available Chapter 2. ~ Jason Birchmeier

With the possible exception of Eightball & MJG, no single act has done more to put Memphis hip-hop on the map than siz-erp sippin' gangstas Three 6 Mafia. The group's woozy proto-Dirty South style dates back to the early 1990s, and was brought to as large an audience as can be imagined, thanks to their 2006 Oscar-wining theme song for the acclaimed film HUSTLE & FLOW, "It's Hard Out Here For a Pimp."

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