I'm Serious [PA]

Performer: T.I.
Artist: Too Short; Beenie Man; Joi; YoungBloodz; The Neptunes; Jazze Pha; P$C
Distributor: BMG (distributor)

Notes: Contains an untitled hidden track after "Outro". Personnel includes: T.I., Beenie Man, Too Short, Jazze Pha, Youngbloodz (rap vocals); Pharrell Williams, Chad Hugo (various instruments); Craig Love (guitar); Preston Crump (bass); Chae, Myrna "Peach" Crenshaw, P$C, Mack Boney, Joi, Verdia (background vocals). Producers include: Charles Pettaway, Kawan "KP" Prather, T.I., Jason Geter, DJ Toomp. Engineers include: Matt Still, Mike Wilson, Andrew Coleman. Recorded at Stankonia, Patchwerk, Atlanta, Georgia; Master Sound Studios, Virginia Beach, Virginia. Personnel: Craig Love (guitar); Myrna Crenshaw (background vocals). Audio Mixers: Jay Goin; Ken Ifill; Troy Hightower; Robert Hannon; Matt Still. Recording information: MasterSound Studios, Virginia Beach, VA; Patchwerk Recording Studio, Atlanta, GA; Stankonia Recording, Atlanta, GA. Arrangers: Pharrell Williams; Chad Hugo. The message that Atlanta rapper T.I. wants all his listeners to hear is I'M SERIOUS. Although he starts out the album with an intro alluding to his prowess as a pimp, dealer, and hustler, the album's first song finds the southern hip-hop hard case going to great pains to illuminate the life experiences that led to his current position, ultimately observing "what I am today I made myself" before delivering the killer blow that is the song's title, "still ain't forgave myself." Its a rare rapper who's willing to take that much personal responsibility for his role in society. Even though most of the other cuts on I'M SERIOUS find him reveling in that role, T.I. possesses the narrative skill, dramatic overview, and low-key delivery that allow his gangsta boasts to go down easily.

Although T.I. was a player on the Atlanta rap scene as early as early as 2001, a less-than-stellar debut and a brief prison stint delayed his rise to fame until 2004 and the release of URBAN LEGEND. Featuring a host of top-shelf producers and guest MCs, the album was a hit, but was immediately eclipsed by its successor, 2006's KING, which debuted at number one on the Billboard pop charts. A tenacious performer and entrepreneur, T.I.'s career has been marked by an insatiable hunger for success throughout the entirety of the pop world. His profile was raised that much higher following his starring turn in the 2006 film ATL.

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