The Last Temptation [PA]

Performer: Ja Rule
Artist: Bobby Brown; Ashanti; Nas; 2Pac; Charli Baltimore; Crooked-1; Caddillac Tah; Alexi; Eastwood; Chink Santana; Young Life
Engineer: Milwaukee Buck; Brian Springer
Distributor: Universal Distribution

Notes: Personnel includes: Ja Rule (rap vocals); Bobby Brown, Ashanti, Nas, 2Pac, Charli Baltimore, Crooked I, Caddillac Tah, Alexi, Young Life, Chink Santana. Producers: Chink Santana, Irv Gotti, 7 Aurelius, Cool & Dre. Personnel includes: Ja Rule, Bobby Brown, Nas, 2Pac, Ashanti, Charli Baltimore, Crooked I, Caddillac Tah, Alexi. Producers: Chink Santana, Irv Gotti, The Neptunes, 7 Aurelius, Cool & Dre. Recorded at Hit Factory Criteria, Miami, Florida and Right Track Studios, Crack House Studios, New York, New York. Personnel: Eric D. Jackson (keyboards); James Manning (bass guitar). Audio Mixers: Milwaukee Buck; Irv Gotti. Recording information: Crack House Studios, New York, NY; Hit Factory Criteria, Miami, FL; Right Track Studios, New York, NY. Photographer: Jonathan Mannion. Ja Rule is a rapper who clearly has the whole bread/butter equation down cold. On his second album he broke through to superstardom by tempering his hard-guy front with some accessible pop/R&B flavoring and the occasional touch of relative sensitivity (the beefcake promo photos didn't hurt his appeal with young girls either). Since then, he's been pursuing the ain't-broke-don't-fix-it approach. On his fourth album THE LAST TEMPTATION, Ja continues to pursue the mix of hardcore thug rap and radio-ready pop hooks that's proven so successful in the past. He even includes another posthumous collaboration with 2Pac (seemingly more ubiquitous in his post-mortem state than ever before) on "The Pledge Remix." Ashanti and the original mack daddy Bobby Brown are also on hand to add some melodic color, but despite all the attractive adornments it's still the rough-and-ready rhymes and forceful delivery of Ja Rule that lie quite appropriately at the heart of what hardly seems unlikely to be THE LAST TEMPTATION offered by this high-profile artist.

Emerging in the wake of hip-hop's greatest loss--the deaths of Notorious B.I.G. and 2pac--Ja Rule traded narrative skill for photogenic presence, party-minded rhymes, and a DMX-influenced mode of volatile masculinity. Reflecting the political title of his 1999 debut VENNI VETTI VECCI, Ja Rule is affiliated with both Jay Z's Roc-A-Fella camp and DMX's Ruff Ryders clique. Having guested on both groups' singles, Ja Rule's was well set for solo success. His debut single "Holla Holla" became a national hip-hop anthem.

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