Good Side, Bad Side [PA]

Performer: Master P
Artist: Lil Jon; Three 6 Mafia; Mystikal; C-Murder; David Banner; Lil' Romeo; Ludacris; Bonecrusher; UGK
Engineer: Myke Diesel
Distributor: E1 Distribution (USA)

Notes: Personnel includes: Master P, Silkk The Shocker, Lil' Romeo, Three 6 Mafia, C-Murder, B.G., Cash Money, Eightball, Bone Crusher, T.K., David Banner, Lil' Flip, Field Mob, Ludacris, UGK, Mystikal. Producers include: Lil Jon, Myke Diesel, DJ Darryl, Full Pack, Serious. Audio Mixer: Myke Diesel. Photographer: Tim Alexander . In the late 1990s, Percy Miller built a tremendous empire with his No Limit label, featuring a slew of hardcore rap artists, including himself--the incomparable, growl-voiced Master P. No Limit never really went away, but nevertheless Miller decided to revamp it in 2004, and who better to christen the revival than his own alter ego? Christen it Master P does, in a style befitting the brash overstatement of the label known for its instantly recognizable covers featuring tanks and medallions, pastel-colored sleeves, and titles airbrushed in platinum. P's opening salvo is a double concept album loaded with star appearances and featuring two sides of his personality, GOOD SIDE/BAD SIDE. In actuality, the two shades are more suitably described as "bad side" and "badder side" as both are pretty brash. Master P opens the "good side" with the warning "if [someone] comes at me, they better come correct" before launching into the diatribe of "Act a Fool." On the single "Them Jeans," he reveals a sense of irony, opening with a rubber-ducky squeak before unleashing a trademark No Limits beat and a classic chant for a sexy dance number. On GOOD SIDE/BAD SIDE, Master P doesn't so much return to where he left off as he sticks to his guns, right where he's always been.

Rivaling Sean "Puffy" Combs for the title of Most Visible Rap Mogul, rapper Master P (born Percy Miller) ran the No Limit label, was a player with the Charlotte Hornets, and put out films such as the comedy I GOT THE HOOK-UP. Responsible for exporting New Orleans-styled synth-rap (analog synth melodies, frenetic, bouncy rhythms) to the whole of the United States, Master P's No Limit label was at one point synonymous with Southern rap. Never quite topping the strength of his debut GHETTO D, Master P has been plagued with financial and legal problems since the late '90s.

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