The Price Of Fame

Performer: Bow Wow (Rap)
Producer: Jermaine Dupri; Free Gentz; Lil Ronnie; LROC
Distributor: Sony Music Distribution (

Notes: On his third full-length album as Bow Wow, 2006's THE PRICE OF FAME, young rapper Shad Moss, the artist formerly known as Lil Bow Wow, presents a confident set of hip-hop tracks that follow quickly on the heels of '05's WANTED. Bolstered by the remarkably catchy lead single "Shortie Like Mine," which features R&B singer Chris Brown, the album points to the increasing maturity of Bow Wow (age 19 at the time of the disc's release), particularly on the tough, slightly "screwed" "Don't Know About That." Although some fans may still associate Bow Wow with his pop-leaning early records, THE PRICE OF FAME proves that he's able to more forward with talent and integrity.

Upon making his debut in 2000, Lil Bow Wow appeared as an unexpectedly popular adolescent rapper. Upon closer inspection, though, the young hip-hop upstart turned out to be produced and mentored by Jermaine Dupri, and the aforementioned debut BEWARE OF DOG featured a guest appearance by Snoop Dogg himself, after whom the younger canine is partially modeled. Parents of young hip-hop fans everywhere were relieved to find that Bow Wow entirely avoided both expletives and objectionable topics in his lyrics, instead favoring more of a good-time ethic descended straight from the tradition of the Jackson 5. Bow Wow's popularity extended to film and TV, as he appeared in ALL ABOUT THE BENJAMINS and on the MOESHA series.

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