Whatcha See Is Whatcha Get

Performer: The Dramatics
Distributor: Fantasy (distributor)

Notes: Originally released on Volt (6018). The Dramatics had been around in one form or another for nine years before the members got to release their first LP, and the result was a pair of breakthrough hits over the spring and summer of 1971, beginning with the title track, a Top Ten single that boasted not only extraordinary singing from bass to falsetto, but a soaring, punchy horn arrangement and some of the best fuzztone guitar heard on a hit record since the Rolling Stones' "Satisfaction." The Afro-Cuban-flavored "Get up and Get Down" followed it into the R&B Top 20, and the Whatcha See Is Whatcha Get album followed them both. It was the third hit off of the album, "In the Rain," a delicate ballad that was issued separately as a single in early 1972, topping the R&B charts and reaching number five on the pop charts, that solidified the group's reputation and elevated them to the front rank of '70s soul acts. The album showcased the group equally well doing up-tempo dance numbers ("Mary Don't Cha Wanna") and ballads ("Thank You for Your Love," "Fall in Love, Lady Love"), melding very attractive vocals to arrangements that instantly grabbed the listener, all of it pulled together by songwriter/producer Tony Hester. Even the lesser material, such as "Gimme Some (Good Soul Music)" -- on which Hester knew that one minute and 34 seconds was all that was needed to make its point -- were so attractive and rousing that they easily carried their portion of the album, whose short running time was its only flaw. All of the members, from Willie Ford's powerful bass to Ron Banks' airy falsetto, were presented to best advantage, but none more so than William "Wee Gee" Howard's lead vocals; ironically, this would be Howard's only completed album with the group, and their only album for two years to come because of the accompanying personnel problems. Still, it's a match for any soul album of its era. In 2002, ZYX Records of Germany issued a new CD edition of Whatcha See Is Whatcha Get with its original cover art re-created and remastered in 24-bit digital audio, which is so crisp that it has to be heard to be believed. ~ Bruce Eder

Formed in 1963 in Detroit, Michigan, the vocal soul group known as the Dramatics began as the Dynamics, releasing two singles under that name, before shifting personnel and changing their name in 1967. They scored a minor hit that year with "All Because of You." The Dramatics continued to record and change personnel, but didn't score another hit until 1971's "Whatcha See Is Whatcha Get." "In the Rain" (1972) proved their biggest smash, making impressive showings on both the pop and R&B charts. Seemingly doomed to continual line-up changes, the Dramatics had a revolving door of singers, but recorded and performed throughout the `70s, landing hits "Hey You! Get Off My Mountain," and 1980's "Welcome Back Home." When founding member Ron Banks went solo in 1983, the group disbanded, but they reunite occasionally to perform.

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