Sony KDL-40XBR7 40" BRAVIA XBR® LCD Flat Panel HDTV

HDTV extends to a new realm. It's Sony XBR. Feel like you're part of the action with the KDL-40XBR7 BRAVIA XBR® LCD flat panel HDTV. In addition to Full HD 1080p resolution, this HDTV features Motionflow 120Hz technology, which enhances motion to deliver a smoother and clearer looking picture. It's also outfitted with a powerful BRAVIA Engine 2 EX fully Digital Video processor that renders stunning images from any resolution. Enjoy exceptional ease-of-use with the Xross Media Bar™ User interface, Integrated TV Guide Interactive Program Guide and BRAVIA Sync one-touch Component control. You can even expand your HDTV's capabilities with Optional BRAVIA Link modules (sold separately). This HDTV offers a wide range of Connectivity choices including 4 HDMI ports. Add the stunning gloss-black finish and this Sony KDL-40XBR7 is as pretty to look at when it's off. But you'll really enjoy it when it's on.

16:9 Full HD 1080p Resolution Panel - 16:9 Full HD 1080p resolution panel (1920 x 1080) accepts any HDTV signal and renders it with optimum resolution.

Motionflow 120HZ technology doubles the frame Refresh rate to help remove judder in film sources, HD content, Broadcast movies and primetime programming. The increased speed creates a smoother, more fluid motion that delivers a natural, realistic and more pleasing viewing experience than ever

The BRAVIA Engine EX fully digital video processor uses a collection of unique Sony algorithms to significantly reduce noise, enhance overall image detail, and optimize contrast so every scene produces sharp, vibrant, life-like images.

Advanced Contrast Enhancer Circuit (ACE) dynamically improves contrast, resulting in deep blacks in darker scenes without losing fine details in shadows and other dark areas of the picture.

Live Color Creation technology with WCG-CCFL backlight uses advanced chrome signal Processing to widen the color reproduction range for overall more natural and vibrant colors.

x.v.color technology adopts the x.v.YCC international color standard to display nearly twice as many (1.8x) viewable colors than the existing RGB color standard.

Dynamic Video Noise Reduction adaptive technology analyzes the motion, sharpness and brightness of each scene in real time to identify various types of noise and reduce unwanted artifacts without compromising the video signal.

24p True Cinema capable

DMex functionality expands your HDTV’s capabilities by letting you connect optional BRAVIA Link modules, including the BRAVIA Internet Video Link, BRAVIA DVD Link, BRAVIA Wireless Link and BRAVIA Input Link (all sold separately)

Dynamic Contrast Ratio: 50,000:1 / On-Screen Contrast Ratio: 3,000:1

Unit Dimensions (Approx.): 44.5 x 25.875 x 11 in (1128 x 655 x 279mm) with pedestal; 44.5 x 23.75 x 5 in (1128 x 603 x 125mm) without pedestal; Weight (Approx.): 59 lbs. (26.5kg) with pedestal; 52 lbs. (23.5kg) without pedestal

Sony XBR® 18-month Warranty