Tha Blue Carpet Treatment [PA]

Performer: Snoop Dogg
Artist: Dr. Dre; R. Kelly; Akon; Young Jeezy; Ice Cube; The Game
Producer: Dr. Dre; Timbaland; Pharrell Williams
Distributor: Universal Distribution

Notes: There's no question that Snoop Dogg is one of hip-hop's most beloved artists; Snoop has not only ridden with hip-hop from the margins to the mainstream, he helped get the big rig there. All reverence aside, though, the quality of Snoop's output has frequently come into question since the release of his undisputed classic, 1993's DOGGYSTYLE. While all his albums have had their share of hits, they've often lacked cohesion as Snoop aimed for broader appeal, catered to big-name pop guests, and alienated hardcore fans in the process. But on his eighth effort, it seems Snoop finally has the formula locked down, seamlessly blending smoothed-out 1970s funk ("Think About It," "Boss Life") and catchy R&B ("That's That," "Round Here") with new millennium G-Funk ("Crazy," "Don't Stop") and more than a few hardcore street anthems ("Vato," "Gangbangin' 101"). Every track is a triumph as Timbaland, Nottz, the Neptunes, DJ Pooh, Rick Rock, and Dr. Dre, among others, bless Calvin Broadus with some of the most fitting soundscapes his laidback gangsta drawl has ever touched. THE BLUE CARPET TREATMENT is another crowning achievement for the D-O-double-G, perhaps even eclipsing the pure gangsta charisma of his classic 1993 debut.

Entertainment Weekly (p.109) - "BLUE CARPET finds him refocused and reunited with Dr. Dre on three tracks. The two get nostalgic on standout 'Imagine'..." -- Grade: B+ Vibe (p.170) - "THA BLUE CARPET TREATMENT stands as a strong statement from a veteran still pushing his artistic boundaries." XXL (Magazine) (p.164) - "Snoop's lyrical fire seems resurrected, as he delivers arguably his most consistently scorching work post-DOGGYSTYLE."

Snoop Doggy Dogg ensured his place in rap history by providing the perfect vocal complement to Dr. Dre's mellow, ominous, West Coast G-funk sound. His distinctively lazy singsong and soft-spoken drawl was first heard on Dre's title cut from the DEEP COVER soundtrack in 1991. Snoop's appearances on Dre's solo album THE CHRONIC shortly thereafter propelled him to almost overnight stardom, and his albums DOGGYSTYLE and the DOGGFATHER both hit the top of the charts. Despite a much-publicized murder trial, and a falling out with Death Row Record's CEO Suge Knight, Snoop Dogg ascended to the highest echelon of rap royalty, and through shrewd marketing, brilliant collaborations, and his smooth pimp persona, he has kept his crown well into the 21st century.

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