Monsters of Folk
Four indie superstars form a true collaborative unit to create Monsters of Folk
Time and tide do funny things to memory. When Matt Ward thinks back to how Monsters of Folkthe new indie supergroup featuring Ward, Bright Eyes' Conor Oberst and Mike Mogis, and My Morning Jacket's Jim Jamescame to be christened, he recalls that the moniker blinked into consciousness as though "that name just came down out of the sky."
As poetic as Ward's description sounds, the explanation probably lies a little closer to Mike Mogis' recollection.
"Our tour manager was like, 'You guys are like the monsters of folk'," says Mogis. "It was very organic."
The general consensus of how the group actually got started seems to be consistent. Various touring combinations of MMJ, Bright Eyes and M. Ward (Matt Ward's solo persona when he's not with actress Zooey Deschanel in the duo She & Him) resulted in aftershow jams and eventual we-should-do-something-together-sometime discussions.
"When people ask, 'Who thought of the idea?', I honestly can't remember and I don't think anybody can," muses Mogis. "It was that synonymous in our feelings and thinking. We all kind of felt that it already existed."
Unlike most post-jam reveries, Oberst, Mogis, James and Ward walked the walk, assembling a 2004 tour, originally billed under the unwieldy banner of all four participants, but ultimately dubbed the Monsters of Folk.
"We started calling ourselves Monsters of Folk because it was easier than saying all of our names," laughs Ward.
Eventually, the conversation turned toward taking the newly minted quartet into the studio to create a more permanent document of their collaboration. Once the massive scheduling issues were addressed, the foursome assembled in Mogis' Omaha studio for what they had planned as preliminary work for the debut Monsters of Folk album. Each brought in demos of largely skeletal ideas, and everyone had input on everyone else's material.
"The idea was to let go of the reins of what you normally do in your bands," says Mogis. "We brought in fairly fleshed-out seeds of ideas, but some of them were just chord progressions and a verse; then we changed the chord progression, added a chorus and wrote new lyrics as a group. But when we started the record, nobody had heard a speck of music. We didn't know what we were going to do at all. We were just hoping to make demos of songs and come back and record them, but two days later, we had four songs recorded. We were so comfortable with what we were doing that we started making a record. Out of that first session, which was nine days of tracking, we ended up with nine almost completed songs, which blew my mind. We hoping to get a couple demos recorded. It surpassed all of our expectations."
"The point was to have the others finish them, and that's what made this project really extraordinary for me," says Ward. "It's a group instead of a solo artist with accompaniment. Every song has four producers. Hopefully when people hear the record, they can hear that collaboration."
The foursome was equally committed to dividing labor in the studio; as a result, there are no outside musicians on the MOF album. While a song's writer would often steer the track, the collaborative process was the true guiding factor.
"That happened at the beginning of each song," explains Ward. "That was the time when we chimed in with lyrical ideas and production ideas. It was a fairly quick record to make, but it was measured. In my opinion, a perfect combination of improvisation and composition structure."
Given the exploratory nature of the recording, MOF's studio experience generated a number of interesting scenarios. For Ward, one high point stands out among the rest.
"Watching Jim, Conor and Mike behind the drum kit," he enthuses. "You love to see your friends challenging themselves. We knew we weren't going to hire session musicians to play instruments we don't normally play."
Monsters of Folk are clearly comprised of four very unique creative identities, and as such, it seems natural that they would be somewhat vigilant to assure all four identities are represented in equal measure. Luckily, that issue didn't need to be addressed.
"There was never anything like that to work out," insists Ward. "If you have lunch with three of your friends, it doesn't become, ÔIs this person taking over the conversation?' I think that's the best metaphor for this."
They may be the Monsters of Folk, but the quartet has clearly colored well outside of genre lines on their debut album. There is a Marvin Gaye-meets-Moby ambient soul texture to "Dear God (Sincerely M.O.F.)," which is followed by the Jeff Lynne-flavored "Say Please," the Wilbury/Beatles-esque pop of "Whole Lotta Losin'" and the MMJ reverb shimmer of "Temazcal." The Monsters don't ignore the folk, though, from the George Harrison country romp "The Right Place" to the Wilco-at-a-bluegrass-festival protest song "Man Named Truth" to the ambient gospel of "Goodway." Considering the band's nebulous approach to writing, the album is understandably diverse and unexpectedly cohesive.
At this juncture, weighing everyone's busy schedulesalthough they are making time for a tour to support the album's releaseit seems natural to wonder if there will be a second chapter to the Monsters of Folk story.
"Absolutely," says Ward. "We all had such a great time and, scheduling notwithstanding, it was such an easy process."
"All of us, across the board, are pleased with the record," says Mogis. "And that's made us talk about what we should do next. If we make another record, it's just going to have to fall together just like this one. And more of the same would be fine with me, because it's all so different."

