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Hot Deals Newsletter
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J&R in the News
"Look Out, Sony"
-by Heidi Brown, Forbes Magazine, June 11, 2001
...The current ad campaign not only seeks to raise awareness of the Samsung name but also to lift its association away from discount stores such as Wal·Mart and Target. "We learned a lesson," says (Eric) Kim. "Before, we relied on the channels (retailers) to market for us. But we have to create demand, and then the channel gives support." The aim is to boost sales both to the high-volume electronics chains and to prominent independents. Samsung has strategic alliances with the likes of Best Buy, Sears, and J&R Music & Computer World (the number one such retailer in New York City and a mail-order power).
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Online prices, selection, descriptions, specifications and images generally match our retail stores, but may vary and are subject to change without notice. Not all accessories pictured are included. Manufacturer rebates, terms, conditions and expiration dates are subject to manufacturers forms. Not responsible for typographical errors. © Copyright 1997 - 2008, J&R Electronics Inc. All New York Yankees' trademarks and copyrights are owned by the New York Yankees and used with the permission of the New York Yankees. |
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