Wiley Salesforce.com for Dummies

Ready to start solving business challenges with CRM (Customer Relationship Management) software? Interested in the latest enhancements and updates to Salesforce.com? Salesforce.com For Dummies has just what you need!
Salesforce.com is like an assistant for your sales, customer service, and marketing efforts - one that never takes a day off and never asks for a raise. Because it's an Internet service, you sign up and log in through a browser, and it's immediately available. Salesforce.com For Dummies shows you how to choose the right edition of Salesforce.com, and then how to use it to:

Prospect, manage accounts, develop contacts, and calculate forecasts

Manage your customers and your teams, and close more business

Analyze, migrate, and maintain your data

Track and resolve customer service issues

Generate and pursue more sales leads and boost your revenue

Use Salesforce with Google AdWords and manage your Internet marketing

Integrate Salesforce.com with ERP applications for greater value

Make sales data available to sales reps, managers, and executives

Follow the sales process from lead to close and see how to maximize your Productivity

Expert advice on accessing and navigating salesforce.com

Tips for creating, updating, and organizing your accounts

How to track opportunities

Options for building product catalogs and managing price books

Secrets for improving marketing campaigns

Solutions to better support your sales team
You already know how competitive business is today, so there's no time to lose! Salesforce.com For Dummies gets you going with this all - important CRM technology right away.