Wiley 0470431962 Starting Online Business All-in-One Desk Reference For Dummies

If you’ve thought of starting an online business or if you’re already selling online, here’s how to get your share of online customers. This second edition of Starting an Online Business All-in-One For Dummies covers everything from creating a business plan and building a customer-friendly site to marketing with Facebook and MySpace. There’s even a section about setting up shop in the virtual world of Second Life.

Eleven handy minibooks cover online business basics, legal and accounting, Web site design, online and operating, Internet security, boosting sales, retail to e-tail, storefront selling, fundraising sites, niche e-commerce, and e-commerce advanced.

Build a business plan that translates your ideas into a profitable enterprise

Choose Software to help you manage taxes, balance sheets, and other accounting chores

Create a Web site that helps your business make money

Fill orders, pack and ship merchandise, and manage stock

Set up, budget for, and implement a plan to protect vital Computer equipment

Use PR and advertising tools that best promote your business online, including Google AdWords

Choose what sells best in Second Life and earn real money from your virtual store

Market through niche communities, find and use special marketing tools for nonprofit organizations, and apply successful Mobile marketing techniques

Inside the book, you’ll even find a Google AdWords gift card worth $25 to help spread the word about your online business!