Wiley Twitter For Dummies

Twitter, the simple-to-use microblogging service, offers immense benefits for businesses and organizations. Fire departments, political candidates, and C0EOs have used Twitter to share up-to-the-minute information. Laura Fitton, maybe better known by her Twitter handle - @Pistachio, has more than 10,000 followers on Twitter, and gives presentations on how to use Twitter to build business and Personal opportunity. She's joined by Michael Gruen and Leslie Poston to share Twitter expertise in this easy-to-follow guide. You'll discover how to get set up on Twitter, build a follower list, and find a voice for your tweets. Then you'll learn to use third party tools to link Twitter to other sites and incorporate it into business Communication models.

The basics of signing up and creating tweets

Following other users and adding followers to your own tweets

Mastering the "Twecosystem", the tools that tie Twitter to many other Web applications, including Mobile devices

Strategies for enhancing business communication, marketing, and Networking opportunities with Twitter